Cookie Policy

A Brief Intro -

Cookie policy is the part of the privacy policy. We elaborate on the type of cookies we are using on our website. Small text files which will be stored by the web server in your computer or mobile, are cookies. Cookies serve multi purposes in enhancing user experience while surfing the website. Remembering your choices, preferences, and actions are critically being analysed for the marketing purposes.

Types of Cookies We Use

We utilise both 1st-party and 3rd-party cookies. First party cookies are used by us and the Third party cookies are set by our third party service providers. Here we are categorising them into session and persistent types.

1. Temporary most cookies are session cookies and end up by closing the browser. For using basic features of the website these cookies are used. These allow the seamless navigation of the website.
2. Persistent cookies stay a bit longer until they are manually closed by the user. Cookies track and analyse the retention of the user on our website. Basically used for improving our services, tracking your browsing pattern, and interaction across different sites.

For better understanding, please read the Cookie Categories and their specification, how they vary from each other-

Cookie category and their specification

1. Strictly Necessary Cookies These cookies are very essential for the core or the basic functionality of our websites. It includes login authentication, form filling, and navigation.
2. Performance and Functional Cookies For better optimization of the features of the website, performance cookies are used. They analyse the metrics related to the page traffic etc. Functional cookies enhance user experience by remembering the preferences as per your previous visits.
3. Advertising Cookies These cookies tailor the advertisements you see on our websites, apps, and other sites, on the basis of your choices. These cookies manage ad frequency and measure the effectiveness of our marketing campaigns.
4. Analytics and Personalisation Cookies It analyses user behaviour and provides relevance suggestions. Analytics cookies track your preferences. Personalisation cookies give you tailored experience as per your previous interaction.
5. Social Media CookiesFacilitate sharing and liking content of our pages through third-party social media platforms.

How to manage Your Cookie Preferences

To control cookies, Go to the settings in your browser to block them or delete existing ones. However, this may impact certain functionalities. It may require manual adjustments on each visit. From optimising the user experience till enhancing the seamless experience on the website, cookies play a vital role. Cookies support our marketing efforts. By categorising and managing these cookies effectively, we strive to provide personalised and relevant content while respecting your privacy preferences.